Educate Don't Incarcerate was made to bring awareness to the school to prison pipeline in Charlotte, N.C. The brand identity is centered around boldness to show the seriousness of the situation. There were 3 different campaigns designed for it: a poster campaign, brochure and social media campaign. Here is the moodboard for it:
Information Brochure Design:
Social Media Campaign:
Final Design Video Presentation, created with After Effects:
